Digital Marketing
for
RESTAURANTS BARS CAFÉS
Digital Marketing
What is Online Marketing & why should you care?
Online Marketing is the strategic use of tools and methodologies for promoting & communicating with your clients via the internet.
Sorry, say that again?
Exactly. That’s the problem.
You probably have heard of: responsive websites, social media, email marketing, SEO, reputation management, Google listings, etc etc etc……
But do you really care?
Let us simplify restaurant marketing a little:
Online Marketing is the process of bringing guests into your local.
So, if the goal is to get real people walking into your restaurant, then why should you use all this online stuff?
That’s a good question actually.
Let us answer with another question.
Who & where are the people that spend money in your venue?
Do you think your customer…
…googles the restaurants he wants to visit …. relaxes on Facebook after work (or during) … checks out the best Italien restaurants on Tripadvisor … shares photos with friends on Instagram??
That’s very real. That’s what the people that visit you do.
Before we talk about word-of-mouth, here’s the proof.
Online search for restaurants
92% of consumers have searched for a restaurant on the web
84% of those consumers surveyed said they are likely to look at more than one restaurant before deciding where to eat
75% of consumers often choose a restaurant to dine at based on search results
80% go on to do additional research after receiving a restaurant recommendation (80%!!!)
Online Reviews
85% read online reviews for local businesses
79% said they trust online reviews as much as personal recommendations
73% said positive reviews make them trust a business more
65% of consumers more likely to use a business which has positive online reviews
64% of consumers read 2-6 reviews & 22% read +10 reviews
[source]
Mobile generation
80% of consumers think it’s important to see a menu before they dine at a restaurant
70% also said that restaurant menus should be readable on a mobile screen
62 % said they are less likely to choose a restaurant if they can’t read the menu on a mobile device
84% said they are likely to look on their phones at more than one restaurant before deciding where to eat
90 percent of these users “convert within the day,” and, 64 percent were found to covert either “immediately” or “within one hour”, meaning they go out to eat
Let that sink in for a moment.
Well, you knew, there must have been some reason why everyone was talking about SEO and websites and social media.
And it was because it actually works (when used properly) to get real results (not just likes).
There is a new way of word-of-mouth though.
How people communicate is changing.
It is shifting towards their electronic devices, and especially their smartphones and decisions are made consciously with pre-research.
So, what does that mean?
The good, people talk about you, already.
The bad, are you steering, enhancing and participating in that conversation?